In order to maximise the value of retail marketing activity it is essential to know what is happening in-store, specifically for on-shelf availability and promotional compliance as well as category and competitor activity.
A retail compliance audit provides the opportunity to put in place a process of constant evaluation of your brand's position in-store and in the minds of your customers.
Each critical success factor of a retailer can be carefully examined:
Destination Category Ranging
OH&S Audits
Store and Brand Standards
Food Audits
Financial Regulation Audits
Promotional Compliance
© Hoed Research 2015